Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.

Why Storytelling  Is The Ultimate Weapon


Richard Branson asks why governments are still funding nuclear power stations. See his link I couldn’t agree more, especially after the disaster in Japan.

What are the alternatives? We know the popular ones like solar, wind and the like but very little is being done about researching current electricity usage. I have a theory that we are robbed blind by the utility companies because they cannot or do not measure domestic electricity usage accurately (as much as a 50% overcharge I’m guessing - no hard facts yet!). If you don’t believe this statement try getting Eskom to lend you a measuring device/metre to measure consumption in the house. If you get one, the measurements are anything but reliable - I dare you to test it.

Lots of money for researching nuclear power but very little money for researching viable alternatives based on the current invested infrastructure. Why no funding for investigating misinterpretation of the natural laws that govern electricity?Branson asks valid questions but he is really passive on the issue and he has the resources to generate great interest by stimulating debate, reasoning and research.


tumblrbot Asked



- Trapped in a medieval whirlpool (and I don’t even live in Kansas or Cincinnati).

My night is dark. My lot hasn’t come, but around the table rumours, like a Typhoon over down-town Tripoli, fly.

Our shady (ahem, not quite the descriptive term) castle-keep is about to be gated as a precursor to erecting a stout wall and deep moat of bigotry and small-mindedness to keep the serfs from disproportionately redistributing the spoils overlooked by the Grim Taxer. It seems the yokel authorities have succumbed to noble intentions, who this decade and a half past, have had it in mind, to ban serfing in the suburb. (Note: Serfing is the popular practice of unfortunates relocating worldly possessions from a place of perches to another location, via hired hands.) 

But no more! No more, we say! Our dukes are up and our wits are at an end, our nobles have decided GATES (no not Bill) will bar the right of way. No thinking here - just passion to protect. So what if we are all inconvenienced, after all it is for the community of the good to be be stopped and searched and accused of moving meagre possessions in the boot of wagons as we drearily make our way to the fields of employment every morning before returning to the keep in the evening. Inside we keep them out, but from outside we are kept in, in a manner of speaking. Sensors, bars, alarms and armed response, patrols and duties, radio contact, mobile phones and police liaison aren’t enough, we must be further inconvenienced by the very souls the gate aims to keep out.

Where, oh where, can I find an apothecary with a prescription for foolhardiness?